Influencer Fraud and How to Avoid It

Influencer Fraud and How to Avoid It

It’s either a brave new world or the wild wild west when it comes to social media. Or maybe it’s a little bit of both. The platforms, popularity, and algorithms seem to change on a daily basis. Not only does that make it difficult for those working in influencer...
2020 Trends for Influencer Marketing

2020 Trends for Influencer Marketing

The impact of influencer marketing campaigns reached an all-time high in 2019 and shows no signs of slowing down in 2020. Forbes has reported that influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many...
The Rise of the TikTok Influencer

The Rise of the TikTok Influencer

The Social Platform for Gen Z and How It Could Help Your Influencer Strategy Photo credit: Aleksei – stock.adobe.com The Origin Story of TikTok TikTok, the video app that’s increasing in popularity in staggeringly large numbers, was actually launched in...