Zenni Optical LA Collection

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CHALLENGE

Spread the word to fashionable, rock-n-roll style women consumers about Zenni Optical’s new LA Collection of sunglasses.
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STRATEGY

Engage a diverse group of urban-style influencers for a week-long blog and social media content campaign showcasing the chic sunnies in a range of lifestyle scenarios. Blog content and social shares included link to Zenni branded promotional video for the collection.

RESULTS

Custom Blog Posts

Social Shares

Social Actions

Impressions

Promo Video Views

CAMPAIGN SELECTS