Verizon / Star Wars: Rogue One
Create content supporting Verizon sponsorship of Star Wars Rogue One by amplifying awareness of exclusive Verizon in-store VR experience and capture and the movie’s premiere.
Working with two influencers with great reach and a proven love for all things Star Wars, BMG set up a two-part campaign to create and amplify content. First, influencers went to local Verizon stores to document the exclusive Virtual Reality experience. Next, the influencers served as event correspondents at the star-studded LA premiere, capturing multiple pieces of content. Content from both were then used as assets for (2) week-long One2One Network Social Media Burst campaigns.
Custom Influencer Content Pieces
Direct Content Engagements
Social Burst Shares