Verizon / Star Wars: Rogue One

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CHALLENGE

Create content supporting Verizon sponsorship of Star Wars Rogue One by amplifying awareness of exclusive Verizon in-store VR experience and capture and the movie’s premiere.

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STRATEGY

Working with two influencers with great reach and a proven love for all things Star Wars, BMG set up a two-part campaign to create and amplify content. First, influencers went to local Verizon stores to document the exclusive Virtual Reality experience. Next, the influencers served as event correspondents at the star-studded LA premiere, capturing multiple pieces of content. Content from both were then used as assets for (2) week-long One2One Network Social Media Burst campaigns.  

RESULTS

Campaign Days

Custom Influencer Content Pieces

Direct Content Engagements

Social Burst Shares

Social Actions

Impressions

CAMPAIGN SELECTS

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@Amy_Geek

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