HALLMARK #CareEnough

E

CHALLENGE

Raise consumer awareness for Hallmark’s #CareEnough Valentine’s Day initiative with women and men online.

E

STRATEGY

Activate two Social Media Bursts over the course of one week – one focused on the Big Game; the other on the NBA All-Star game – with participants visiting their local Hallmark store and posting social media content featuring the #CareEnough card line.

RESULTS

Campaign Days

Social posts

Social Actions

Impressions

CAMPAIGN SELECTS

@ChaseCrawford

@HowieGuja

@KevinBennett

@MyBaysdon