Dove Oxygen Moisture

E

CHALLENGE

Create awareness and drive purchase consideration for Oxygen Moisture Hair Care product line aimed at millennial women seeking beauty and lifestyle content.

E

STRATEGY

A two-pronged approach, BMG engaged leading beauty and lifestyle influencers to create a series of branded YouTube and Instagram videos featuring the products and its benefits. This content was then distributed and amplified widely through a one-week One2One Network Social Media Burst sharing campaign.

RESULTS

Influencer Videos

Burst Social Shares

YouTube Views

Social Actions

Impressions

CAMPAIGN SELECTS