I’m sorry, a what?

An Instagram Takeover! A relevant Instagram influencer is secured as a host, and for a brief amount of time (5-6 days-ish), they “take over” the brand’s Instagram account. They document and publish their own content featuring the product, with captions written in first-person.

Do they just post whatever they feel like?

We work with the influencer to strategize an editorial concept that aligns with the client’s goal. All content is approved in advance.

 What’s the R.O.I. on this kind of thing?

These storytelling activations grow brand awareness, followers, and engagement. We like to include a fabulous, big-ticket giveaway to draw the host’s followers’ attention and incentivize participation.

 Sounds interesting, but can you give me some recent examples?

@IjeomaKola shook up (and stirred) some colorful summertime cocktail recipes with Alizé:

Day 1 | Day 2 | Day 3 | Day 4 | Day 5

@ErikaCarlock hosted an idyllic picnic with Louis Jadot for #NationalRoséDay:

Day 1 | Day 2 | Day 3 | Day 4 | Day 5

@ATasteofKoko went on a Texas-sized sightseeing tour in her home state, and The Seeker Wines was along for the journey (and all of the tacos):

Day 1 | Day 2 | Day 3 | Day 4 | Day 5

Let Blissful Media Group launch an Instagram Takeover for your brand.

To request a proposal, contact Paula Bruno paula@blissfulmediagroup.com or visit us here:  Blissful Media Group.