I’m sorry, a what?
An Instagram Takeover! A relevant Instagram influencer is secured as a host, and for a brief amount of time (5-6 days-ish), they “take over” the brand’s Instagram account. They document and publish their own content featuring the product, with captions written in first-person.
Do they just post whatever they feel like?
We work with the influencer to strategize an editorial concept that aligns with the client’s goal. All content is approved in advance.
What’s the R.O.I. on this kind of thing?
These storytelling activations grow brand awareness, followers, and engagement. We like to include a fabulous, big-ticket giveaway to draw the host’s followers’ attention and incentivize participation.
Sounds interesting, but can you give me some recent examples?
Let Blissful Media Group launch an Instagram Takeover for your brand.